Futuring & Innovation: How External Forces Can Impact Industry
The rise and fall of cigarette smoking show how an industry can boom and bust. The high watermark for the popularity of cigarettes occurred during the First and Second World Wars. Tobacco companies shipped millions of packages of cigarettes to soldiers on the battle-front, thereby establishing thousands of addicted, constant consumers through their endeavors. Soldiers received cigarettes with their food and vitamin supplements called C-rations (Tobacco-Free Life, 2016). In the 1920s, more women deemed it socially acceptable to smoke, prompted by advertising campaigns to paint the habit in a feminine and mild-mannered light. As a result, female smokers tripled in the US by 1935. In November 1988 represented a determining moment in the history of the cigarette industry in the United States when 46 states, the foreign city-state of the District of Columbia, and five US territories sued the cigarette manufact...
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